Yesterday the second annual KickStart conference was held at the RAI in Amsterdam. With over 650 visitors from 25+ nationalities, this year the event has more than doubled in size. There was a nice buzz in the event venue during the day, as existing business relations were strengthened and many new contacts were made by visitors in the lounge areas thanks to the meeting app.
Apart from networking and the occasional business deal, the day was packed with the latest insights from industry experts. During the morning 4 keynote speakers provided all the market updates one could want, while during the afternoon specific topics were addressed, such as the challenges of decentralized power generation, normalization and standardization in data center design and the scarcity of employees with the right skills. Main topics of discussion were trends and developments in the connectivity, data center and cloud markets, opportunities and challenges that lay ahead and off course Brexit. Although after yesterday’s vote it still remains uncertain what will happen when the British leave the EU, it was obvious during the day none of the speakers had a rosy perspective on the matter.
Largest gathering of the data center industry in Europe | Blog by Stijn Grove - Dutch Data Center Association
The digital transformation is revolutionizing business and society. It has been sparked by digitization and digitalization, making data easily accessible for use across platforms, devices and interfaces. Applications that integrate these digitized data and digitalized applications all come together in data centers, the foundation of the digital economy.
The new digital reality is bringing us many good things. We have seen breakthrough innovations, new prosperity, and even regime changes all around the world. To name a few things, we can now cure diseases much faster, give more people access to knowledge wherever they are and provide people access to all the music of the world as a service. Next to that we see many negative things as the stress of being always online, cyber attacks and new ways of influencing elections.
As with any revolution, the world as we knew it, is gone. We have to adapt to the new reality. Companies and societies that are unable to keep up with the pace of digital transformation run the risk of becoming obsolete or far behind. You need to become digital.
With the digital transformation in full swing the necessity for coordinated action of the data center, cloud and connectivity industries is more pressing than ever.
As digital eco systems flourish and the demand for digital services grows exponentially, digital infrastructure providers need to lead the way.
To foster collaboration, the exchange of ideas and explore opportunities and threats, Digital Gateway to Europe for the second time organizes the Kickstart Europe Conference in Amsterdam.
On January 14th and 15th 2019, industry leaders from all over Europe will gather to discuss opportunities, current affairs and explore the emerging trends and technology shaping the digital industry and digital infrastructure of cloud, connectivity and data centers. In addition, following this edition of Kickstart Europe, the largest gathering of European data center trade associations will take place. For the first time, representatives of almost all major European data center trade associations will gather to get to know each other, learn from each other and work on a framework for pan-European collaboration and take the lead in the digital transformation.
No cause for concern
Although global political developments might cause some concern, Stijn Grove, managing director of Digital Gateway to Europe, points out this is not reflected by market developments. “In a continuously changing world with growing protectionism and an upcoming Brexit, the Netherlands' starting position as a data processing and distribution country is stronger than ever. The current state of affairs regarding the Dutch cloud, data center growth and connectivity demand shows that continuous investments are needed to match increasing demand. We believe that just as in other years, the Dutch Data Hub can shield itself from external factors and continue to be one of the most desired digital distribution points in the world.”
For the expected COBRAcable, international collaboration is key
The COBRAcable lands in Eemshaven, a great location for data centers, partly due to its perfect connectivity to the Dutch digital infrastructure with Amsterdam as global hub. To strengthen this special bond between the two countries, Digital Gateway to Europe invited a delegation of 40 Danish stakeholders from Esbjerg to Amsterdam-based Switch Datacenters.
Amsterdam, July 31, 2018 - Cloud adoption grows, IoT networks are rolled out globally and the European data center markets continues to show strong growth. Just a grasp of the insights that visitors received last January at the first edition of KickStart Europe. Approximately 300 C-level executives from 15 countries, attended the strategy summit focused on European trends and investments in data centers, fiber networks and cloud. Due to its success, the second edition of KickStart Europe will again be held at the international conference center Amsterdam RAI, on January 14-15, 2019.
By the industry, for the industry
"Only by collaborating we can prepare for the extensive growth in demand for data", says Stijn Grove, Chairman of KickStart Europe. "It is the only way in which the cloud, connectivity and data center industry is able to continue servicing the economy." To help the industry to work together, KickStart Europe was launched to kick-off the year 2018. Around 300 C-level executives, coming from 15 different countries, the industry came together to discuss future trends and investments in technology and digital infrastructure.
The Outlook 2018 report goes further where the event ended; what does the industry have to know about what is heading our way, and how can we as the industry prepare?
Growth, Growth & Growth
One thing we can expect for the future is growth. In relative numbers, such as 155% growth in XaaS spending in 2022, but most definitely in absolute numbers. Mobile data traffic in Europe is expected to grow to over 5700 PB per month in 2022. On a global scale, the revenue of AI will go towards $24 bln in 2022, compared to the $2,1 bln that was generated for AI in 2017.
According to IDC, the amount of zetabytes created on an annual basis will grow with almost 300% over the next five years. Mobile data creation is even growing faster, with video being the main driver. So there is a lot coming our way.
Download the 2018 Outlook report
The 2018 Outlook report by KickStart Europe is available for download here.
For more information on the KickStart Europe summit, please consult www.kickstartconf.eu or follow us on Twitter @KickStartEur.
The KickStart Europe Summit Conference is an initiative by Digital Gateway to Europe events.
Digital Gateway to Europe is the organisation promoting the data center industry in Europe. We organise events, trade missions, trade shows, launchpads and other meetups to share information about the digital infrastructure and data hub. Scale-ups, start-ups and enterprises who would like more in-depth information can consult our Digital Gateway to Europe knowledge database.
Visit www.digitalgateway.eu for more information on our events, publications and upcoming trade missions. Stay up to date by subscribing to our newsletter.
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